Ethereum's visionary, Vitalik Buterin, is making a bold move towards decentralized social media in 2026, echoing the recent shifts in the ecosystem with the new owners of Lens Protocol and Farcaster. Buterin's commitment to this space is rooted in his belief that decentralized social media should prioritize 'social' over speculative financial instruments. He emphasizes the need for mass communication tools that serve users' long-term interests, not just short-term engagement. Buterin's stance is particularly relevant as both Lens Protocol and Farcaster, two major players in the decentralized social media landscape, have recently changed hands. The new owners of Lens Protocol, Mask Network, and Farcaster, Neynar, are expected to focus on 'consumer-grade execution, product design, and global distribution' and a 'builder-focused vision', respectively. Buterin's call for more competition in the space is a clarion call for a shift in the decentralized social media landscape, urging the community to move beyond the current state of 'everyone constantly tweeting inside a single global info warzone'. His vision for decentralized social media is one that prioritizes the 'social' aspect, driven by those who deeply believe in its potential to solve social problems.